Rankings for search results in mobile are not just distinct from those in desktop search but also gets decided on the basis of mobile used for query. Have a look at the mobile results on the feature phones from desktop at http://www.google.com/xhtml and for smartphones at http://www.google.com/m . The rankings which you would witness here are not similar to those watched on devices.
Finding it difficult to assess the results? Is there a way out of this chaos and to let you know the real results without searching on various mobiles?
The solution is covering the user agent of the browser on your desktop. This is done by making use of User Agent Switcher plugin available on Firefox.
If you have a features phone, use feature phone user agent. It is the same thing used by Google for its mobile crawler:
SAMSUNG-SGH-E250/1.0 Profile/MIDP-2.0 Configuration/CLDC-1.1 UP.Browser/6.2.3.3.c.1.101 (GUI) MMP/2.0 (compatible; Googlebot-Mobile/2.1; +http://www.google.com/bot.html)
Same goes for a smartphone.
Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_1 like Mac OS X; en-us) AppleWebKit/532.9 (KHTML, like Gecko) Version/4.0.5 Mobile/8B117 Safari/6531.22.7 (compatible; Googlebot-Mobile/2.1; +http://www.google.com/bot.html)
You may also make use of rank checker for Firefox. It is a tool which would let you estimate your rank in smartphone, desktop results and feature phone.
There is a possibility that you might notice at first glance that all the results are similar, but on closer look you would definitely see the exact difference in ranks from smartphones to feature phones and to desktop.
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