Press release is something which has been used by companies and organizations since centuries. But the advent of internet has made it even more effective and potent as far as formulating a marketing strategy for a business is concerned.
Viewing its importance and significance webmasters and search engine optimizers are investing a large chunk of their time and energy in creating an appealing and effective press release.
If done in a well-planned manner it can create wonders for your business and organization.
When links are included in these press-releases they create wonders for your search engine optimization efforts. Companies and organizations are using Press releases as a tool that can help gain more public attention and traffic for your company. If press release submissions are done wisely and carefully they help you tap potential prospects and will be able to convert those potential customers into sales.
Though the classic way of publishing a press release still holds importance though the advent of various blogging platforms and content management systems have made it easier and convenient. Now there is no need to find a local editor and newspaper reporter who could write the whole story and script of your press-release and then publish it after getting it printed.
With this article we have come up with some tips that can help webmasters and search engine optimizers get real worth of their time and effort in publishing a press release.
Tip No.1: While writing a press release they should consider where the incidence has happened, what the press release is for, when did the event happened
Tip No 2: Businesses and organizations that are focused mainly on local customers and prospects can optimize their press release for local search by including their full street address, fax number and phone number at the end of the press release.
Tip no 3: Naturally include the name of the city and where your business is based to let customers and potential customers reach to you.
Tip No 4: To gain most out of these press releases webmasters should do an extensive keyword research to find the best possible keyword to be included in the press release so that consumers those are looking for the service can find you easily
Tip No5: Choose the best press release: These days with the advent of internet and World Wide Web many press release sites are mushrooming. However not all are worth submitting press release. Webmasters do an extensive analysis of these press releases judge their credibility and authenticity before getting their press release submitted. They can ask their peers, friends and existing customers about a particular press release site.
Tip No 6: Choose the service consciously: Some press release sites provide free submission while some charge fees. However not all free press release submission sites are worth submitting as they limit the number of links and its exposure over the internet. Hence webmasters should judge what kind of submission they want. They should decide in advance If they want links to be active or not. Once all these factors are considered they should choose the best submission package for their press release.
Tip No 6: Include images which are appealing and attractive with your each press release. They should be optimized as per the norms of search engines to get maximum exposure over the World Wide Web. Like, it should be fresh and new and not copied from other websites. Adding alt tag to let search engines know what the image is all about.
Tip No 6: Webmasters should include a press release section on their website and all their press releases should be archived there.
Tip No 7: Webmaster should link their social media accounts and press release so that your existing prospects can see what new is going on in your company.
Tip No 8: Promote your press-release by sending it to local news reporter and niche bloggers who are active and have huge traffic. However webmasters should ensure that they should send their press release to those bloggers and news reporters who are in that particular niche. Sending your press release to a news reporter or blogger who is totally from different niche is not going to worth you much.
Tip No 9: Avoid publishing press releases frequently which can annoy and irritate readers as well as reporters. Publish press release when it is needed only and you have something really to share with your existing and potential prospects.
In a nutshell we can say that a well written press release can create wonders for your business and company, provided it is done consciously and in a planned manner.