One of the famous and flourishing social bookmarking website, Stumble Upon, completely changed its overall look. This complete redesign is visible once you visit the website. It reached the 20 million user mark and has doubled from 10 million in 1.5 years.
Recent modifications which include removal of themes, groups and blogs from the site, aim primarily at bringing back users in the toolbar, through installed or iframed. Changes focus least on the website.
One of the most surprising changes was elimination of every direct link to content from site’s own resources. In its place, you would find only one button ‘Stumble This’ on every content page. Click this and you would be directed to the content’s iframed edition.
All content, you see on the site would now be available as an iframe. The site is turning every content to iframed version. Once you log in the site, you have no way to get rid of the iframe toolbar. This leaves you in a fix in the site’s iframed version. Are you not logged in? Just click a ‘X’ button on toolbar’s right side to get rid of it.
Same change, when implemented in Digg (as DiggBar) had an alternative to close as oppose to StumbleUpon. The change in Digg was unacceptable to marketers and tech industry but not so in StumbleUpon.
There is no option to get rid of the toolbar and this is something which is widely unaccepted.
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