Not one but many changes did Google roll out in March. Some of them were small others big, some were related to UI (User Interface) while others to search engines. Have a look at a few significant ones, which had major impact. Even if they seem to be small, don’t try to miss or ignore them at any cost as your SEO business might suffer from your ignorance.

  • “+” is now a normal character. And, so are $, #, @, \ and %. Apart from its use in equation, it will no more be considered and operator.
  • If you change your password, you will be logged out of all Google services including Search.
  • Users will now get live scores and improved answers for Russian Hockey, UEFA Champions League games and Tennis.
  • Platform particular results for search for apps. This means search for Angry Birds on iOS will not yield same results as that for Android or other devices. Different devices will have different search results. With every search result, you will get download buttons, stars and more enhancements to make search richer and better.
  • Freshness update, which generated current and differently arranged results for News searches, was rolled out generally.
  • Image search saw number of updates that included Safe search alterations and improved rating for source page’s quality.
  • +1 button is now visible in more domains and countries.

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Has Google lately send you caution in relation to “unnatural” or “artificial” links pointing to your website? According to Google, this attack is nothing new but alternative from poor quality links being considered as “slightly distrusted” to gain the opportunity of speaking in relation to this penalty.

Caution Advisory Made Public

Many people are receiving messages from Google in relation to link violation. Given below is an instance of these messages being sent out by the search engine.

Dear site owner or webmaster of ….

We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.

Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.

We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please submit your site for reconsideration in Google’s search results.

If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request.

If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support.

Sincerely,

Google Search Quality Team

Links are no More Slightly Doubtful

It is not new that Google has come down heavily on many link/blog networks. A suspicion might arise that links these messages from the search engine are its result. But as a matter of fact, this is not the reality. Google is after reporting penalties related to bad link matters more now as compared to past.

This is the statement from Google’s spokesperson:

The majority of the increase in messages to webmasters is not due to messages about links. Rather, Google recently started sending messages to sites even for egregious or “blackhat” violations of our quality guidelines. The vast majority of the increase in messages is thus due to expanding the types of messages we send, not because of more warnings about links.

It is true that actions on link networks have been more visible lately, but there’s an important disclaimer to that. Google has been able to trace and take action on many types of link networks; we recently decided to make that action more visible. In the past, some links might have been silently distrusted or might not have carried as much weight. More recently, we’ve been surfacing the fact that those links aren’t helping to improve ranking or indexing.

 

With the start of this year, Google is sending out more messages through Google Webmaster Tools.

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The do-not-track (DNT) phenomenon is more than just hitting the button on browsers. Publishers need to respect DNT signals which browsers would produce when users are not choosing to encourage it. This is necessary even as Firefox, Chrome, IE and Safari are in support with user implied restrictions to ad tracking.

Major ad sellers need to think seriously about respecting requests regarding DNT as Federal Trade Commission, ad sector and U.S. Commerce Department are behind the issue with full force.

And, the first to implement these changes is Yahoo. This search engine has started showing worldwide support to DNT regulations and is hopeful of completing the procedure by the start of summer.

How does it Operates?

When a person who has activated DNT, visits site where the search engine had gathered information a signal reaches search engine’s server. This is possible through Yahoo-owned network partner or site. After the placement of opt-out, this request is applicable to every transaction with Yahoo in future. And, it would continue till the user does not change browsers.

VP of privacy and data governance, Shane Wiley, wrote in his blog- “When our servers receive the DNT signal, this activates our existing opt-out process. With DNT turned on, Yahoo! will no longer score your activities for advertising or content interests and no longer personalize your ads and content based on those interest scores”.

Many Yahoo properties and platforms respect DNT signals, which include Interclick, Right Media and certain properties singularly owned by Yahoo. If a DNT signal initiates via even one of these networks, Yahoo honors it all through its system.

Yahoo is among some early birds to implement certain added self-regulatory measures. It made Ad Interest Manager, three years before and gave users regulation, clearness on their profiles to gather information and do behavioral targeting. Yahoo also boasts of being the first one to implement AdChoices behavioral ad icon in 2010.

Advisory for Digital Advertising Alliance, Stuart Ingis, said- “We support the Yahoo efforts announced today to meet the DAA commitment made at the White House in February…” . “We look forward to the others in DAA honoring browser based choice as an additional means of honoring consumer choice in accordance with DAA Principles.” The company looks after AdChoices program.

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After sometime and when the testing is done, Firefox is going to apply HTTPS encrypted search for all the users of Google Search. Displacing Google Chrome, Firefox has become the first browser to implement this. It enjoys 25% share of browser market.

 

First implementation of encrypting search was from Google. It was for users who had signed-in. Started in U.S. in last year October, marketers didn’t accept the availability of referrer data for paid advertising customers of the search engine giant. Google took SSL search to be default global at the start of this month. Certain webmasters, before this wide launch, complained of losing 20% keyword data.

Mozilla’s spokesperson said to InformationWeek-   “We are currently testing the change to use SSL for built-in Google searches in our Firefox nightly channel”. “If no issues are uncovered, it will move through our Aurora and Beta release channels before eventually shipping to all our Firefox users. This will include migrating the changes to our non-English version of Firefox, as well.”

What Next?

Marketers and webmasters need to be ready for losing more referrer data. And, how much will be this loss? It is based on number of factors. There might occur overlying of Google users who are signed in and whose data is not available, with users of Firefox, whose data is going to be encrypted soon till the time they go out of security settings of the browser.

Google was answerable for 84% nonprofit earning of Mozilla in 2010. This was as per the deal between Firefox and Google. This agreement was renewed in 2011 December.

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Google chrome recently gained the position of most accepted browser on the web. It displaced Internet Explorer (IE) of Microsoft.

StatsCounter, a stats analysis company, discovered that market share of Chrome browser exceeded Internet Explorer’s on 18th March. This was something of unusual showing 32.71% compared to 32.5% in terms of market share.

Study, which the company conducted, indicated the reason of this increase to be overt use in Russia, Brazil and India. It also opined that this result is a hint of expanded trend as people tend to use Chrome more on weekends.

The researchers take this occurrence as an indication that IE is used commonly Chrome is used for the purpose of home browsing, while IE for the work.

Aodhen Cullen, chief executive of StatCounter said- “At weekends, when people are free to choose what browser to use, many of them are selecting Chrome in preference to IE”. He opined that this leap is not much important for a long term. This statement he issue after scoring Chrome’s important benchmark. The company also cleared out that the market share of Chrome in January was only 28%. He told- “Whether Chrome can take the lead in the browser wars in the long term remains to be seen, however the trend towards Chrome usage at weekends is undeniable”.

StatsCounter made this declaration after assessing 3 million websites and the firm analyzed 15 billion page views per month.

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Panda 3.4 is Out Now

March 24, 2012

Google is back. Yes, this search engine giant is now out with yet another update- the Google Panda Update 3.4. This is the latest addition to the long list of Panda updates (read it as algorithm), which aims at websites of low quality. In a unique way Google announced this update. It used Twitter platform [...]

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Yahoo Deals a Financial Blow on Facebook due to Patent Violation

March 13, 2012

Hard to believe yet true. The most popular social networking site Facebook is facing legal action from Yahoo. The search engine Yahoo has filed patent lawsuit in the US Federal court in California’s Northern District. About the Patent Lawsuit The case, which Yahoo has filed centers on varied claims covering news feed, social networking, advertising, [...]

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Does Foursquare Separation with Google Maps Signify Trend Initiation?

March 3, 2012

Google Maps have always been a trademark for developers and publishers, who wish to combine maps in their website. Google Maps are element of original “mashup”. The third party and publishers’ prime choice was Google Maps due to consumer popularity, free licensing terms and early API by Google. But Google declared in November 2011 to [...]

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Give Your Brand Pages a New Look via Facebook Timeline’s New Features

March 2, 2012

Does the introduction of Facebook Timeline for Pages mean chance to increase interaction or exceptional regulation? Whatever you might have interpreted the meaning but it surely does mean much of preliminary planning. It was on 1st March that the most popular social networking site allowed all pages to up-grade to the redesign of Timeline. Use [...]

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