Are you a Small or Medium Enterprise (SME)? Do you have the budgets that most large corporations have to throw at improving your search engine rankings? Let’s face it, every business’s goal is, and should be, to be in the number one position on the SERP (Search Engine Results Page); however, how easy is it to compete in the retail space with brands such as Coco-Cola? To be honest, Pepsi is one of the few brands that I have seen which is able to compete with Coco-Cola. Most other companies cannot even begin to compete with these big brands. The good news is that, as a SME, you do not have to compete with the biggest global brands. You only need to compete withthe other SMEs that are in the same niche as your business is.
What is a Search Engine Ranking?
First of all, it is a good idea to determine exactly what a search engine ranking is. According to the Internet Marketing Glossary, a “search engine ranking refers to the position at which a particular site appears in the results of a search engine query. A site is said to have a high ranking when it appears at or near the top of the list of results.” In other words, your SMEs main aim should be to rank as the number one brand on the SERP in your niche. It is a simple concept; however, the application thereof is slightly more complicated.
How do you get better search engine rankings than your competitors? Here are 5 tips to help you succeed:
Ensure that your website and social media content is professional, well-written, and engaging. There is nothing worse than reading web copy that has spelling mistakes and is badly presented. Make sure any web content that is out anywhere on the internet is factually correct. Visitors to your website and social media accounts will not give your brand a second glance if they find any glaring mistakes of any sort. Your business’s digital media content is the window and reference point to your business. If you cannot present a professional image, how can your customers trust that you will keep your word and that you have a reliable brand.
Review your website from a technical perspective. Google’s indexing algorithms will find web pages that are missing from external links and internal menu options. They will then reduce your position on the SERP because your website is deemed to be unprofessional and incorrect.
Track your website’s performance with Google Webmaster tools. This way you will be able to put a plan of action into place in order to improve your ranking on the SERP.
Track your competitors’ performance as well as your own performance. This will give you a benchmark from where to start from. Are your competitors’ performing better than you are? If so, why?
Keep track of company’s editorial content in order to ensure that it is factually correct and editorially sound. Google has allegedly changed their ranking algorithms to rank websites based on the quality of its editorial content.
These 5 tips form the tip of the search engine ranking iceberg. Possibly the most important piece of advice I can ever give you is to keep abreast of the changes in search engine ranking strategies as this is a fluid and ever changing industry.