SEO Strategy In 2015: 6 Changes Where You Should Focus

Every now and then, you are getting new SEO updates. The world of SEO is changing and that too at a very rapid pace. New trends are coming, new strategies are being developed by professionals which ensure you with high search engine ranking only if you follow them properly. This is something which will quickly evolve.

In the year 2014, there were around 13 Google algorithm update, according to Moz. These are some of the most public ones- it also got refreshed and there were changes in all the updates. Let’s have a look at the most important aspects of SEO in 2015:-

Mobile Traffic: It Matters

According to Comscore, mobile traffic will definitely exceed in the year 2014 if compared with the desktop traffic. Of course, the prediction was right. According to Google, it is definitely the responsive websites which assures you with excellent user experience.

These days, you can also find a “mobile-friendly” notation with the websites in the search results. It is specifically for those websites which are mobile-friendly. Even Bing has also mentioned that it prefers a responsive URL. Therefore, you should make sure to optimize your website for mobile traffic.

Optimize Your Website For Bing, Yahoo And Of Course Duckduckgo

Is 2015 the year where some more search engines will take the market share? This is a million-dollar question, and a very possible answer is “YES”. Yahoo is now going to be the default search engine for the browser.

In the year 2015, there is going to be a very strong deal between Google and Safari. According to a survey, it is also Bing and Yahoo who are trying hard to get the spot. The good news is that Ios 8 and OS X users will get the option to switch the default browsers.

With so many other search engines coming up and accepted it has become important to have stronger visibility across all the search engines along with Google. This is something you should consider while you are creating the SEO strategy in 2015.

Focus More On ROI Metrics, And Not On Keyword Rankings

If your business or the SEO consultant you have hired for online marketing is still focussing on keyword rankings and determining the success of your business on the position of the keywords, then it is the very right time to wake up.

Ranking reports may look good and most of the SEO firms now target useless or irrelevant keywords so that they can say to the client- “Hey friend, you are on the top page of Google”. However, it won’t be of any use if you are not getting any business.

If you are spending a lot of money on SEO, what do you want to hear from the SEO agency?

  • Congratulations! You are on the top page of Google for “best plumbers XYZ”, but we are not sure whether you will get target consumers for this particular keyword.

  • The infographics reveals that we have earned 76 links, assure you with 42 conversions and around $23,765 in revenue.

Businesses will always crave for organic search traffic, and the right SEO strategy is the only way to drive traffic to your website. What are the SEO changes you want to see in the year 2015?